AgentAdvantage & Homes.com Guest Lecture Series

In today’s changing marketplace, it’s not enough to solely target the print consumer or the online consumer. The successful real estate agent or broker knows the need to target both when considering their branding needs. This class discusses why this is important today and will become increasingly important tomorrow, what works, what doesn’t and tips for branding success. This class if for any agent interested in improving upon his or her current branding techniques.

This class is all about making the power of viral marketing work for you. Find out what makes marketing viral, the basics, optimizing viral marketing for your real estate business a few tips, tricks and resources every agent can use.

This class covers basic principles of Search Engine Optimization, quick reference tips, examples of good website optimization and a few tricks of the trade. This class is for any agent looking to develop a solid foundation or wanting to maximize their current SEO efforts.

Ever wondered why social media and blogging are so big? This class is for any agent interested in getting involved in social media or blogging. It covers related definitions & history and how agents can make the most of this expanding media.

Brandon Isner of the Dominion Enterprises Marketing department will be leading this class covering the use of email marketing plans to farm your databases.

This class covers basic principles of Search Engine Optimization, quick reference tips, examples of good website optimization and a few tricks of the trade. This class is for any agent looking to develop a solid foundation or wanting to maximize their current SEO efforts.

In the time it takes to read this sentence, a prospect has skimmed, and promptly forgotten, your listing ad. In a buyer's market saturated with listings, you often only have one shot to capture a prospect's attention. Learn how to write attention-grabbing copy that not only begs to be read, but motivates prospects to act NOW. Prevent skimming and capture more leads with these valuable techniques!

In today’s changing marketplace, it’s not enough to solely target the print consumer or the online consumer. The successful real estate agent or broker knows the need to target both when considering their branding needs. This class discusses why this is important today and will become increasingly important tomorrow, what works, what doesn’t and tips for branding success. This class if for any agent interested in improving upon his or her current branding techniques.

While SEO copywriting is usually the first step considered in building a website, there is more to take into account when writing for website success. This class examines the overall content of a website, how to more effectively write for your customer, as well as ideas for localized content and tips on better content organization.