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How is the Lead Temperature figured for clients?

Think of actions that a client makes on your site as a point system.

Default Grading Value   

Point Value - System Event
5 points - Account Activation
5 points - Contact Us Request
2 points - Save a Search
2 points - Send Listing to a Friend
5 points - Get More Info - Mobile
5 points - Neighborhood Valuation Report Request
1 points - Listing View
5 points - Property Inquiry
5 points - Dream Home Request 
5 points - Sign Up
5 points - Neighborhood Report Request
5 points - Schedule a Showing

Using this system, we can determine if a client is really looking, or they are just browsing. Dilution is by default 3% a day and its configurable by site.

For Example:

Assuming we are using the default very hot range of 40-50pts:
 
1. That means that in order to become very hot in a single day, a user must perform at least eight 5 point actions (or 40 property views, for that matter).
 
2. If a user makes, say 6 property inquiries on day 1, plus his sign up, he has 35 points. one day passes and he loses 1.5 pts (3%), leaving him at 33.5 points, meaning he would have to perform at least two actions to become very hot on day two.

Have Questions? Just Ask! Our Support Team can be reached at 866-774-2947 or be email at Support@homes.com!

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