More than ever before, homebuyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online. Being present online when those buyers first start looking at homes and have not yet selected an agent to work with is very important. When creating an online ad, here are three steps to increase the effectiveness of your investment.
As the saying goes, you only have one chance to make a first impression. Online, your head shot is that first impression. This is also true of your website, professional profiles, and social media accounts. Make an investment with a professional photographer to ensure that you are putting your best foot forward.
Compelling Call to Action
Once you make it past the first impression, you need to give them a compelling reason to click on your ad. A good way to do this is to offer something of value to them. When asked what buyers wanted most from real estate professionals, 53% wanted help finding the right home, and 22% wanted help negotiating the terms and price of their new home. Are you an expert in short sales, a specific neighborhood, or are you a certified negotiator? Highlight the special skills that you can offer them.
While some people will see an ad and contact you directly, it is more likely that an ad that catches their attention will prompt them to hop over to Google and do some more research before making a final decision. They are likely to go to your website, social media accounts, and even look for reviews on sites like Yelp. If they find information to back up the promise made in your ad, then you have a much better chance of capturing that lead.
Homes.com City Sponsor ads put your brand in front of active buyers in your area, and 80% of the buyers on Homes.com report that they are not yet working with an agent. Other great features of the Homes.com City Sponsor Ads include: links to your social accounts or website, your listings displaying according to how the consumer is searching, and in-line branding. By making a good first impression, promising something of value, and then delivering on your promise, you can increase your exposure and leads with online advertising.
2013 NAR Profile of Buyers and Sellers
Homes.com 2013 Profile of Home Buyers