The process from first contact with a new buyer to final closing is often a long journey. It is important to stay in the loop on what your leads have been up to so they don’t get away. To help you with this, Homes.com has developed a new Lead Activity Notification system. Once a new lead registers with your website, you will receive a detailed notification email anytime they return to your website to look at properties.
The email notification will be delivered to you one hour after they visit your website and has details and quick links to the properties they have viewed and saved. It will also let you know if they created any new saved searches or requested more information on a listing.
This will be a great way for you to know if that new buyer is ready to take that next step in the process, or if they are interested in a different area or type of property.
You can also use this as a convenient communication tool with your active clients by getting them registered on your website and then encouraging them to simply “like” the listings they are most interested in. This will allow them to not only skip sending you a list of home they want to see, but it also organizes all their favorite listings into one centralized location, much like a Pinterest board.
According to the 2013 NAR Survey of Buyers and Sellers, responsiveness was rated “very important” by 93% of all buyers. This means you need to not only stay connected to your buyers, but also be able to anticipate their needs. In order to do that you need to be able to keep track of what your buyer is looking at and most interested in. Homes.com’s new Lead Activity Notification system will help you do that.
This gives you the opportunity to reach out to your buyers while they are thinking about you, this is the key to right time marketing.
See Article: Setting User Registration Options about maximizing the lead captor option on your Homes Connect Site.
See Article: Customize Your Featured Searches for more on setting up the most viewed searches by your clients.
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