Reputation Manager: Best Practices

Claim 3 listings a week initially, also check periodically for any new entries (possibly 3-4 a month)
Respond to all reviews submitted, especially new ones. Focus on negative reviews first, then positive reviews to strengthen customer loyalty and increase word-of-mouth!
Drive review volume by encouraging customers to leave reviews via email newsletters, email reminders, in-store visits, etc. Volume helps drown out competition!
Build individual FB pages for all stores (can start with just NAP directory until able to drive content to all pages)
Connect with brand advocates within the chatter section to strengthen customer loyalty and increase positive mentions
Create optimized landing pages for each location with unique content per location (about store opening, bio, history, etc.)
Create reputation awards around best and worst online presence stores. Have best online presence location used as a case study to set standard for best operations
Work with social media team and bloggers to create content and promote back linking/referencing around keywords that are not performing well on our rankings table

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