• Claim 3 listings a week initially, also check periodically for any new entries (possibly 3-4 a month)
• Respond to all reviews submitted, especially new ones. Focus on negative reviews first, then positive reviews to strengthen customer loyalty and increase word-of-mouth!
• Drive review volume by encouraging customers to leave reviews via email newsletters, email reminders, in-store visits, etc. Volume helps drown out competition!
• Build individual FB pages for all stores (can start with just NAP directory until able to drive content to all pages)
• Connect with brand advocates within the chatter section to strengthen customer loyalty and increase positive mentions
• Create optimized landing pages for each location with unique content per location (about store opening, bio, history, etc.)
• Create reputation awards around best and worst online presence stores. Have best online presence location used as a case study to set standard for best operations
• Work with social media team and bloggers to create content and promote back linking/referencing around keywords that are not performing well on our rankings table

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